welcome message theme park app

Attractions.io Guest Experience Platform

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Attractions.io’s guest experience platform provides operators with a brand owned, native, guest-facing mobile app that drives revenue & guest satisfaction across the entire guest journey. From admissions to wayfinding, food ordering and virtual queuing, the app serves as a single touchpoint to manage guests’ entire experience.

Combined with a powerful management console, operators are able to drive user adoption and in turn benefit from accurate, real-time data relating to on-site activity. By tracking users’ movements around the site, monitoring feedback and collating data from planned itineraries, attraction managers can finally identify high and low points in the guest journey and optimise the experience to reduce friction and maximise satisfaction. 

The app also opens up a direct channel of communication with guests, giving operators the ability to influence the on-site experience, just like they can pre-visit with other digital channels such as their website or social media. When it comes to the on-site experience, the days of relying on signage to drive secondary spending is no longer enough – guests expect personalisation as standard. Fortunately with Attractions.io, achieving this is as simple as scheduling an automated message and offering exclusive in-app offers that guests can’t resist. Attractions using our mobile app solutions have reported an average 42% increase in F&B average transaction values and a 16x return on their investment just two months after launch. 

Attractions.io’s guest-facing mobile apps are currently used by the world’s largest attractions, including Merlin Entertainments, Bourne Leisure and San Diego Wildlife Alliance, with an average app rating of 4.8 stars and an average of 96% of users stating that the app enhanced their visit. We’re also proud to have developed the UK’s top-rated attractions app at Paultons Park.

We spoke to marketers, commercial directors and operations teams at the world’s leading parks to build a mobile app platform that unifies the entire guest journey. Designed to address many of the most common pain points for guests, an Attractions.io app helps visitors make the most of their day, removing unnecessary frustrations like queuing or getting lost and delivering a connected, personalised experience at every stage of their visit.

Guests can customise their itinerary according to their group’s preferences and receive tailored offers and promotions that help enable them to maximise their experience, while operators benefit from on-site insights that improve their understanding of guests behaviour. Heatmaps, feedback reports and itinerary data are all visible in the app management console, so attractions managers can quickly assess guest sentiment and make data-driven decisions that enhance operational efficiency and/or boost revenue. 

Case studies

Attractions.io and Paultons Park have been working together since 2011, but following the initial success of their guest-facing app, Paultons Park and Attractions.io have continued to add a host of new features and improvements. At more than 100,000 downloads, the app has become an integral channel for Paultons Park, enabling them to understand and influence guests while they’re on site.

In response to the COVID-19 pandemic, LEGOLAND Florida pioneered new virtual queuing functionality, enabling them to deliver a safe and friction-free experience for guests with social distancing measures in place. These developments enabled LEGOLAND Florida resort to deliver the best service and differentiate through the quality of experience for their guests.

The only native app platform to connect the entire guest experience

Attractions.io makes delivering a world-class mobile app solution accessible to attractions of all sizes. Our native, feature-rich apps span every touchpoint in the guest journey and integrate with key industry vendors across ticketing, EPOS, queue monitoring and more, giving attractions operators a universal tool to manage every aspect of the guest experience. As such, we are able to offer an operator experience that’s unrivalled in the market, without the rigidity of a single-provider solution or the price tag and lead time of hiring an in-house team or going to an agency. Other solutions at a realistic price point & similar speed of deployment aren’t branded or brand-owned and are restricted in terms of their features which can negatively impact the customer experience.

We can design, develop, and launch a fully branded, native mobile app in less than eight weeks and save an attraction thousands in development costs. Pricing for our app solutions starts at just $14,000 per annum and this includes automatic software and feature upgrades. The icing on the cake? It’s already been tried, tested and approved by leading attractions around the world.

Attractions.io mobile apps are currently used by more than 8 million visitors in over 30 attractions in over 9 countries. This includes theme parks, wildlife attractions, FECs resorts, heritage attractions and large scale sporting events.

Operator Feedback

Our innovative approach to software development gives operators the chance to share regular feedback and ideas with our product team. Existing customers join our product community and have the opportunity to benefit from best-practice learnings and up-vote feature requests. Here’s what they had to say about their experience of working with us:

‍‍“We are delighted with the Attractions.io platform, it allows us to be true to the LEGOLAND® brand while leveraging the rich set of features the platform has to offer. The mobile app is a critical part of our digital guest journey strategy, and the delivery across the LEGOLAND® estate has been exemplary. We can’t wait to take things even further next year!” – Kieran Harvey, Global Digital Director, Merlin Entertainments

“Without a doubt, the app has helped boost guest satisfaction and enhanced the Paultons experience as a whole. It’s become such an integral part of our operations that it’s hard to imagine being without it.”- Lawrence Mancey, Assistant Marketing & IT Manager, Paultons Park


We’ve been fortunate to be able to partner with some of the world’s leading attractions brands across the globe, including Merlin Entertainments, Djurs Sommerland, Butlin’s and San Diego Zoo. This has put us in the unique position to be able to perfect our technology incorporating our learnings from serving millions of guests. We’d like to extend our gratitude to our customers who have been so willing to contribute their thoughts and experiences in order to ensure the Attractions.io platform can enhance the operator experience, as well as delivering exceptional experiences for guests.

In addition, we’d like to thank the entire Attractions.io team who have been unwavering in their commitment to our vision and for all of their hard work over the past few years as we scale the business for rapid growth.

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