About this category

The translation of a story/IP into an engaging visitor experience. This isn’t about how great the story is, it’s about the transformation.

Category sponsor


Storyland Studios

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Overall winner

1st place

Department of Wonder mushroom

Department of Wonder Experience Trust

In October 2022, Department of Wonder opened its doors to sold out audiences in Sugar Land, Texas, inviting visitors to step through a portal into an immersive fantasy of exploration and discovery.

Runners up

2nd place

the gunpowder plot layered reality

The Gunpowder Plot Layered Reality

In the vaults at the Tower of London, The Gunpowder Plot Immersive Experience, a co-production between Layered Reality and Historic Royal Palaces, immerses audiences in history’s most daring conspiracy.

3rd place

QUAKE lisbon earthquake experience

QUAKE Lisbon Earthquake Experience Jora Vision Europe B.V.

The Quake Lisbon Earthquake Experience, pushing the boundaries of visitor immersion into an educational story (history) by use of a highly accurate physical environment, custom soundtrack and video media!

Other entrants

Digital Park: Mission Space DOF

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Mirador torre Glòries Mirador torre Glòries

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MONET: A Journey through Seasons at Changi ARTiSTORY

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Onhwa’ Lumina Moment Factory

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Curious 12 Tales Christie

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Harry Potter: A Forbidden Forest Experience Thinkwell Group

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Humboldt Forum Ralph Appelbaum Associates

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Imperial War Museum, Second World War Galleries Ralph Appelbaum Associates

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Life and Work of Frida Kahlo ACCIONA Cultura

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Warner Bros. Studio Tour London – The Making of Harry Potter Warner Bros. Studio Tour London - The Making of Harry Potter

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First Americans Museum Ralph Appelbaum Associates

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