Through a unique tour in the Centre-Val de Loire region, the Klub will set up as close as possible to you: Bourges, Orléans, Pithiviers, Châteauroux and in other cities, with more than 150 dates over the next 2 years !
Le Klub Extraordinaire is a unique tool in Europe, dedicated to finding your soft skills and your abilities open to everyone. Discovering your talents, your intelligences, your motivations that will lead you to establish a profile to reach seeking jobs agencies and maybe find a more fitting job. Or maybe just discovering more about you.
That approach is allowed through a whole set of entertainment tools such as games, light show, projection mapping, interactive walls, AR game, in the experience.
A personal profile on a tailored website allows guests to continue the experiment and dig deeper in themselves. That platform also allows them to directly reach employment companies. But also, a rich and documented scientific approach on all the tests.
This is the first time in Europe that job search through soft skils and the creation of a leisure attraction is made. It’s also the first time that psychologist and coachs worked to transform certified tests in an AR game. The approach is very final user oriented.
The entire project has a unique artistic direction, made by Basile Bohard. That edutaining attraction welcomed 2500 visitors in 2 years. That was our objective, not focusing on number, but on level of engagment. And since then, we have succeeded, with a conversion rate to the attraction’s website, to continue playing, of nearly 70%.
The space is designed to make you feel in a cosy old room. All textures, lights and materials are soft and seem ancient. A tailored music helps you to immerse in the magical world upon you. This project had real challenges, like putting real wood and frames outside, on a moving container, following transportation rules and physical constraints
The original story is here to transform everyone into an Extraordinary. At the origin of mankind, destiny was all set. We attributed roles depending on the physical abilities. Strongs will become hunters, and gatherers for thins. As this belief grew, an incredible energy was discovered by who would become the first Guardian, the Forces. Buried in each human being.
The Guardian shared within the Extraordinary Klub the secrets of the Forces. She was able to reveal the energy that lie dormant in all the extraordinary. The Klub has stood the ages, continuing to share its secret with as many people as possible, in order to change the faith of humanity. All our guests are welcomed in the Klub by a Guardian. A real person, playing a role, immersing people in that world for 45 minutes.
In France, a lot of people are outside governmental employment institutions. Due to lack of self confidence, or lack of trust in government. Or even because of their education. Problem is that there is a lot of job offers on the market, but no one want them.
Some of the workers are also hating their jobs, losing productivity, having mental health issues, etc.
There is also a high unemployment rate in France. The society is changing, evolving to something institutions and companies are often not aware of. They need to recreate a link with their public. And a part of that change is that we will work in different companies in one career, where before someone would stay his entire life in the same company.
For a huge part of the population, there is a sort of a disillusion, a low self-esteem or even exclusion.
Our target audiences were divided in four : Jobseekers, young people with low or no qualification, audience that don’t go to orientation agencies, and other audiences.
How to attract audience and arouse interest around self-discovery in order to make orientation or retraining easier?
Our starting assumption was that pleasure, art and wonder are powerful engines in learning and discovery. We decided to create a 360 immersive experience. A mobile container, that would move directly to the audience we selected. Attract broadened families (intermediate target) and convert among them people looking for a job or already started reorientation (main target). In order to make the project more accessible, to promote dialogue between audiences and government, and finally, to change behaviours we created an high value attraction designed with quality products, to make our visitors feels treated with respect, and make them open and ready to receive what we have to transmit.
The point is to create the perfect conditions and environment to discuss and favor change or questionning. That’s why the container is not limited to orientation forums, but it also move to cultural events, regional events, public places, etc.
We divided the experience in three steps :
- Visit of the container. The visitor, player of his own discoveries, explores what makes a person’s personality on interactive screens and plays games/takes tests about intelligences on interactive screens to know their own main intelligences.
- Web platform : It happens on Klub Extraordinaire web platform and invites the visitor to discover their self soft skills through new games/tests in order to then contact employment institutions. He has tools like profile dashboards, gamified tests, storytelling, networking with labour market stakeholders.
- Meeting with labour market stakeholders : with the help of labour professionals, they can explore and strengthen their orientation or reorientation choices.
Around all that, we created a story, to include our public in a group. To recreate a community around them, and make them believe again in benefit of communities. The original story is here to transform everyone into an Extraordinary.
At the origin of mankind, destiny was all set. We attributed roles depending on the physical abilities. Strongs will become hunters, and gatherers for thins. As this belief grew, an incredible energy was discovered by who would become the first Guardian, the Forces. Buried in each human being.
The Guardian shared within the Extraordinary Klub the secrets of the Forces. She was able to reveal the energy that lie dormant in all the extraordinary. The Klub has stood the ages, continuing to share its secret with as many people as possible, in order to change the faith of humanity.All our guests are welcomed in the Klub by a Guardian. A real person, playing a role, immersing people in that world for 45 minutes. Human contact was also vital, to give trust and create a trustworthy environment.
- The Centre-Val de Loire Region was finally able to reconnect with its public. The Region accepted to remove all logos from the experience, to recreate a link, without that political approach, and break misconception or prejudice about their actions.
- A new innovative approach : this is the first time in Europe that we have approached job search through soft skils and the creation of a leisure attraction. It’s also the first time that psychologist and coachs worked to transform certified tests in an AR game. The approach is very final user oriented.
- Technology but not at all costs : a good technology is the one you don’t see. we used premium techs, but strong and reliable. We worked with brands to create black camouflage on video projectors for example. We also modified some surface to make them tactile. We played with UV lights, to create secondary readings on objects in the curiosity cabinet.
- A mobile experience : this project had real challenges, like putting real wood and frames outside, on a moving container, following transportation rules and physical constraints.
- A new learning approach : we created the project with a lot of playtests, from beginning to end. Involving both institutions and the public from the start, ensuring a user-oriented outcome, and not politically correct or usual.
This project has been rewarded as “Remarkable action” by the french government and by the difference it makes. The Centre-Val de Loire Region was finally able to reconnect with its public. And they changed the way public see them. We valued quality over number. We have a high 70% conversion rate, from live experience to web experience. Our public valued the experience and the quality. The tests were 95% accurate.
More information can be found here.
Partner
Région Centre Val de Loire