Batman Escape is the new leisure destination in France.
As a result of a collaboration between Warner Bros Global Themed Experiences and Dama Dreams – a studio specializing in the creation of immersive experiences – this venue is exceptional in several respects:
- It’s the largest escape game in France, with 2 800 sqm of ultra-realistic settings inspired by the world of the Dark Knight. An entire street of Gotham City is reconstructed, and there are 3 live experiences as well as an immersive bar and the first exclusive DC Comics store in Paris.
- Numerous actors and street performers representing major characters from the Batman universe are featured, including Harley Quinn and Lucius Fox. The official French voices of Batman, The Joker and The Penguin have also produced exclusive content.
- Opened at the beginning of July 2023, the experience has been a great success, with more than 100 press articles and a big attendance since the opening.
This is the first time in Europe that Warner Bros has licensed the Batman IP for a live experience that will last over time. Their unprecedented partnership with our French studio is a major milestone not only for Warner Bros. but in the immersive sector.
This project incorporates multiple immersive aspects :
- Main characters like Batman, the Joker and even the Gotham City Skyline are represented through CGI original creations and video mapping to instill a new use of these technologies inside the experience. Spectators are at the center of the story, and they need to act in order to make the story move forward. As an example, in a fully projection mapped rooftop, surrounded by the Gotham City skyline, repairing the Bat-Signal will activate the arrival of Batman who will then give the players a mission.
- Sound designs and scent designs are preeminent : As you go through the sewers or inside a hidden subway, all your senses are activated to entice different feelings.
- Lighting designs interacts with the players actions and choices all along the games. In addition, the venue is filled with more than 200 Hue bulbs with lighting scene evolving all day long. In addition, we’ve worked with traditional neon artists.
The Batman IP has been lasting for more than 80 years ; as such families, friends and corporate events are our core audiences. Ideally located in the heart of Paris, tourists and exceptional events have also lots of interests for our venue.
Finally, Batman Escape is a one-of-a-kind venue in France : no other IP has been used to create and operate a permanent indoor FEC in France.
Batman Escape stands as a remarkable example of brand innovation, seamlessly merging entertainment, technology, and storytelling to create an unparalleled immersive experience.
At its core, “Batman Escape” redefines leisure activities by immersing participants in the rich narrative universe of Batman in official partnership with Warner Bros Discovery. Through meticulous attention to detail and expertly crafted set designs, visitors are transported to the gritty streets of Gotham City, where they become active citizens in the unfolding stories.
This brand innovation leverages state-of-the-art technology to deliver an experience that pushes the boundaries of conventional entertainment. From advanced augmented reality elements to sophisticated audiovisual effects, every facet of Batman Escape is a testament to the power of cutting-edge tech in enhancing immersion.
Unlike traditional attractions, Batman Escape actively engages participants, encouraging them to solve puzzles, make decisions, and play a pivotal role in the storyline. They become the citizens of Gotham City.
This level of interactivity elevates the experience from passive observation to active participation, forging a deeper connection between the brand and its audience. Dama Dreams wants the audience to play a part of their favorite heroes’ stories.
Beyond its entertainment value, Batman Escape has become a platform for community engagement. By hosting events, workshops, and partnering with local talent, the brand extends its reach beyond the attraction itself, actively contributing to the cultural and social fabric of the city.
Finally, Batman Escape prioritizes customer satisfaction, providing an unforgettable experience that resonates long after the visit under the Official Universe of the Dark Knight. The positive memories and emotional connections forged during the adventure translate into strong brand loyalty and word-of-mouth recommendations, solidifying its position as an industry leader.
This brand innovation sets Batman Escape apart from competitors in the leisure industry. Its unique combination of storytelling, technology, interactivity, and community engagement creates a distinct value proposition, making it a standout choice for consumers seeking an extraordinary leisure experience.
Warner Bros Discovery