Muckross House Queen Victoria imvizar


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Augmented Reality (AR), to redefine how people engage with attractions from historical sites and museums, to contemporary art galleries.

imvizar logo

In the ever-changing landscape of technology and entertainment within visitor attractions, Imvizar stands as a trailblazer, reshaping our perceptions and interactions with the world around us by breathing new life into attractions. Through innovative use of augmented reality (AR), they redefine how people engage with attractions from historical sites and museums, to contemporary art galleries.

Imvizar has crafted over 60 immersive experiences across five countries: the US, the UK, Ireland, Australia, and Portugal. Collaborating with a wide range of visitor attractions, Imvizar helps attractions to enhance visitor engagement, boost revenue, and engage with a younger, digitally oriented audience. Usually covering 10-15 points of interest within an attraction, Imvizar’s interactive, immersive experiences exceed the constraints of traditional audio guides, significantly enhancing the overall visitor experience.

At the heart of Imvizar’s approach is the concept of BYOD (Bring Your Own Device), granting visitors unparalleled agency. With their smartphones in hand, visitors engage actively in the attraction’s stories, immersing themselves in 3D scenes they can explore by simply holding up their phones at specific locations. These experiences adapt to users’ actions, creating a personalised and deeply emotional connection. Designed to be intuitive and user-friendly, visitors navigate effortlessly through the AR experience.

spike island imvizar

In notable projects, such as at Spike Island—known as Ireland’s version of Alcatraz—visitors are transported across 1300 years of Irish history via their smartphones. The emotional depth of the stories brought to life has moved individuals to tears, illustrating the power of AR in evoking genuine empathy and reflection.

In partnership with Aus Immersive Tours in Sydney, Imvizar has brought statues including Captain Cook and William Blight to life. Visitors can meet the historical figures firsthand, creating a unique and memorable experience. Outside Cadmans Cottage, a renowned visitor attraction in the heart of Sydney, Imvizar recreated a 19th-century scene, immersing visitors in a theatrical-like experience. These experiences play a vital role in preserving local heritage and cultural narratives for younger generations.

Imvizar’s collaboration with renowned Irish artist Maser on his latest exhibition ‘Around the Block’ at the RHA Gallery in Dublin immerses visitors in a vibrant tapestry of creativity and imagination. Visitors hold up their phones and witness the exterior of the gallery transformed into one of Maser’s artworks. This innovative immersive experience extends art beyond the canvas, allowing visitors to delve into the artist’s creative mind and find a new appreciation for galleries. Notably, the launch event was the RHA Gallery’s most successful Culture Night exhibition launch to date, highlighting the impact of immersive experiences on visitor engagement.

Imvizar’s work at visitor attractions has not only preserved cultural heritage but has also stirred genuine empathy and reflection, leaving a lasting impact on visitors. With a commitment to enhancing engagement, boosting revenue, and appealing to digital-savvy audiences, Imvizar is poised to revolutionise the visitor attractions industry. Their ability to evoke profound human connections and transform conventional experiences into interactive adventures marks it as the next big thing, ensuring that Imvizar will redefine the future of visitor attractions worldwide.

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