Pigvasion is the first Angry Birds free roaming group gaming experience that immerses players into the heart of this popular IP and lets them interact with the characters, without the need for a VR headset.
This has been achieved using Attraktion!’s game changing PLAYNEO system, in partnership with Angry Birds’ creator Rovio Entertainment Corporation, in a deal facilitated by Angry Birds’ global licensing agency IMG.
PLAYNEO is a free roam group gaming concept that uses immersive 270° projection environments, rather than VR headsets, to create spaces that truly enable group interaction for 4 – 16 players through three configuration options – Box, Trapeze and 360 Layout, making them ideal for FECs, lobby experiences and shopping malls.
Unlike VR games, PLAYNEO does not require any special glasses, so guests can move freely around the space, with interactivity features on every surface. This is why PLAYNEO is especially great for connecting people and families in one interactive experience together.
The PLAYNEO interactive gaming universes are taking out-of-home group gaming to the next level through shared immersive experiences, rather than being restrained in VR headsets. This enhanced connection is what creates memorable engagements for guests and encourages them to keep coming back to beat their previous scores and unlock the next part of the thrilling adventure.
Within the Pigvasion gaming experience, players embark on a mission to help Red (leader of the Angry Birds’ flock) recover stolen eggs from mischievous pigs. Drawing inspiration from the visually stunning Angry Birds Movies, Pigvasion offers an immersive, fast-paced gameplay that defies the typical mobile gaming experience scaled up for entertainment venues.
The innovation at the heart of PLAYNEO is Attraktion!´s proprietary and patented Active Shield, a handheld interactive device that players carry with them to trigger the events on the immersive, digital canvas. Guests can roam freely in the virtual space, working together or competitively to score points and reach their ultimate goal.
With no VR headsets, wearable devices or other consumables, health, safety and hygiene are all simplified, making PLAYNEO is an operatorless experience. Real-time gameplay media ensures that every experience is different based on the decisions and actions of the players, driving repeat footfall.
The Pigvasion PLAYNEO experience allows fans to step into the environments from the popular Angry Birds movie and interact with life size characters in the highest resolution and finest details, to deliver a high quality, world first IP experience.
This experience has been created by Attraktion! for its PLAYNEO game system, in partnership with Angry Birds’ creator Rovio Entertainment Corporation, in a deal facilitated by Angry Birds’ global licensing agency IMG.