This delicious experience, filled with scents, wind, heat, and other special effects, brings the chocolate-making process to life through six interactive scenes.
Riders, guided by the beloved Cadbury character Freddo and his team of Cadbury Buttons monkeys, use “Cadbury Collectors” to gather cocoa pods and milk, eventually combining them to create a delicious Cadbury treat.
The ride features nine trackless and specially designed ETF Multi Mover cars, providing a throughput of 600 guests per hour, ensuring a seamless and enjoyable experience for all visitors.
Unique End-to-End Experience
Cadbury Chocolate Quest offers a unique experience as the culmination of a tour through Cadbury World, where guests learn about the history and process behind the beloved Cadbury brand.
This immersive journey ends with an interactive ride where guests actively participate in creating their own chocolate bar, which they receive physically at the end of the ride. This seamless transition from learning to doing provides an enriching, memorable experience for visitors of all ages.
A statement about Inclusivity
Inclusivity is a central tenet of Cadbury Chocolate Quest, making it a standout in the industry. Key features include:
- Wheelchair Compatibility: The ride features nine ETF Multi Movers, including four standard vehicles, four with foldable seats for seamless transfer from a wheelchair, and one specially designed to accommodate an electric wheelchair with a companion. This vehicle is stationed on a separate side track, allowing for unlimited boarding and disembarking time without disrupting the flow of other vehicles.
- Universal Access Features: Special armrests on some seats provide easier access
- Subtitles: Subtitles are on all of the screens so that those with hearing difficulties can fully participate in the adventure.
- Visual Communication: The character Freddo uses clear and explicit gestures to aid comprehension, ensuring that all guests, regardless of ability, can enjoy the story.
Immersive and Interactive Gameplay
Jump aboard a Cadbury car and collect all the delicious ingredients needed to make a Cadbury Dairy Milk bar in this chocolatey quest! With the help of Freddo and his trusty team of Buttons monkeys, journey through 3D sets, virtual screens, and special effects to zap up the ingredients.
Succeed in your mission and enjoy a Cadbury chocolate treat at the end as a reward.
Interactive Experience
Guests collect ingredients using lasers, assisting Freddo in creating chocolate bars and helping package them. Interaction occurs with both media and physical targets, making the gameplay engaging and immersive.
- Track Design: The ETF trackless multi-mover vehicles navigate an exciting path with twists, turns, and a dead end, ensuring nearly four minutes of showtime enjoyable for all ages. The design caters to the diverse preferences of families, from thrilling moments to gentle transitions.
- Competitive Element: A Hall of Fame introduces a competitive aspect, encouraging repeat visits and enhancing guest engagement.
- Educational Value: The ride also educates visitors about the chocolate-making process in a fun, interactive way.
- Cadbury Chocolate Quest is an inclusive, interactive adventure that brings the magic of Cadbury chocolate to life.
Partners
- Merlin Entertainments: Concept Design and Art Direction
- ETF Ride Systems: Supplier of the ride system