It offers a fast, flexible, and cost-effective way to build and manage attraction websites, ensuring a smooth guest journey from the moment visitors land on the website.
Background
LOOP enables attractions to create a unique digital presence quickly and efficiently. It replaces the slow, costly process of bespoke web development with a platform that provides rapid deployment, customisation, and continuous optimisation. LOOP supports attractions in maintaining a professional online presence that evolves with their needs.
Seamless guest journey
LOOP guides visitors smoothly with optimised modules, features and designs for the mobile-first world. With intuitive navigation, interactive maps, and clear calls-to-action, guests can easily find event details, booking options, FAQs and more. LOOP ensures that every interaction is user-friendly, removing friction and helping visitors complete their journey.
Great first impressions
A website can often be a guest’s first experience of an attraction, so LOOP ensures that brands can make a strong first impression with fast loading times, visually appealing designs, and intuitive navigation. These elements create a welcoming experience, encouraging users to explore the site further rather than dropping off.
Consistent Branding
LOOP’s custom design layer allows each attraction to maintain a consistent look and feel while delivering a cohesive online experience that mirrors their physical brand. The flexibility to integrate brand colours, fonts, and design elements ensures each site remains unique while aligning with the attraction’s identity.
Technical innovations and flexibility
Built on leading cloud technology, LOOP leverages a modular design and a custom styling layer, providing limitless design combinations that allow attractions to create a unique look and feel. The platform supports seamless links through to booking systems and CRM tools, offering attractions a tailored yet scalable digital solution.
Mobile-Optimised and Accessible for all
LOOP’s mobile-first design ensures websites work seamlessly across all devices. Plus accessibility best practices are built in – the custom design layer means that we configure colours, fonts, contrast, font sizes, and spacing to meet WCAG standards. This ensures that all users, including those with disabilities, have a seamless experience.
Driving visitor engagement and conversions
From interactive maps to targeted CTAs, LOOP helps attractions keep visitors engaged longer, increasing time spent on-site. With the easy to use LOOP admin area, attractions can easily keep sites up-to-date with key experiences, special offers, and upcoming events, ensuring sites stay relevant throughout the season. LOOP also makes it simple for attractions to capture visitor data and drive bookings through embeddable forms and booking links, without the need for complex integrations.
Speed and Reliability
Built on scalable cloud infrastructure, LOOP ensures websites load quickly and handle traffic surges, even during peak times. This focus on performance keeps visitors engaged, reducing bounce rates and increasing conversion rates. Fast websites are crucial for maintaining user interest, and LOOP helps attractions balance speed with dynamic content to improve engagement and bring the brand to life.
Award-winning technology
LOOP was recognised with the Umbraco Best Cloud Solution 2023 for its innovative approach and technical excellence.
Packed with features tailored to attraction brands
We’ve mapped out a set of features to help bring all types of attraction to life online. From theme parks and zoos and to museums and immersive experiences, LOOP’s user-friendly CMS enables marketing teams to update content, launch campaigns, and manage events without needing technical support. Sites can be live within 2-4 weeks, providing a fast time-to-market. This time-saving efficiency lets marketing teams focus on visitor engagement and campaign strategy.
LOOP includes a rich set of features designed to enhance the guest journey:
- – Mobile-First Page Elements for a smooth mobile experience
- – Help Centre, Search, and FAQ Listings to address visitor needs
- – Custom Design Layer for Branding for a unique, consistent look
- – Interactive Maps with multiple layers for easy navigation
- – Best Practice Ticketing Layouts to boost conversions
- – Pre-Launch Countdowns, Timelines, and Immersive Elements
- – Single or Multi-Location Support for flexible scaling
- – Embeddable Booking Links to connect visitors directly to purchase
- – Event Calendars and Opening Times for up-to-date info
- – Online Training and Documentation to empower teams
Proven client results
LOOP has delivered tangible results for attractions like Crealy Theme Park, Twycross Zoo, and Silverstone Museum, helping them streamline their online presence, launch faster, and enhance visitor engagement. These results demonstrate LOOP’s ability to adapt to a range of needs and deliver consistent online improvements.
2024 is LOOP’s first full year, with plans to integrate AI-driven personalisation and advanced eCommerce capabilities. LOOP combines ease of use, expert support and advanced technology, helping attractions stay ahead of digital trends and bring their brand to life online.