The moment guests enter the attraction, they are greeted by a life-size LEGO Ferrari 296 GTS model followed by interactive zones for guests to hop into the driver’s seat by building, tweaking and racing their own car creations.
The attraction’s centrepiece is the world’s only life-size LEGO Ferrari 296 GTS model. Built brick by brick with over 424,000 LEGO elements, it took 1,850 hours to complete. A full LEGOLAND “pit crew,” including a designer, six Master Model Builders and three animators, ensured that every detail matched that of a real Ferrari 296 GTS. The model measures 15 feet long by 7 1/2 feet wide by 4 feet tall and weighs almost two tons. Complete with working headlights, an open driver’s side door and a roaring engine, the LEGO Ferrari 296 GTS model serves as the welcoming showpiece of the attraction’s “garage,” inviting guests to slide behind the steering wheel and imagine what it would be like to race on an F1 racing team.
Later, families are inspired to create their own LEGO Ferrari race car in the Build Zone. At several large building stations children and adults can turn their ideas into reality with all the LEGO bricks possible! Ultimately visitors can head to the Test Zone to race their car against three extreme test tracks, each with different obstacles.
Don’t forget the virtual component! Creations can be scanned and digitally customize to include final touches. The virtual track is designed on a sloped angle to allow drivers of all heights to have a great view of their car racing down the track.
And of course, no one in the pit crew gets left out! Even the youngest of drivers can join in on the racing fun with the LEGO DUPLO Build Zone. This area is designed for the youngest members of the family to put their imagination in the driver seat with bigger DUPLO bricks to design their own Ferrari car creations.
This collaboration pushes the boundaries of what theme park attractions can be, offering an innovative, hands-on experience where guests not only interact with beloved brands like Ferrari but also actively contribute to the fun by building and racing their own creations, all while immersed in the world of LEGO. By combining creativity, interactivity and cutting-edge technology, two iconic IPs are coming to life in ways that are innovative and engaging within the themed entertainment industry.
LEGOLAND Florida Resort is the ultimate destination for families to create unforgettable memories and the all-new LEGO® Ferrari Build & Race takes guests’ experience to the next level. This exciting addition blends creativity, speed, and fun, ensuring it delivers an experience that’s anything but ordinary!
Partners
- LEGO
- Ferrari
LEGO and Ferrari collaborated closely to blend the spirit of the brands, making sure both identities were fully represented, particularly when it came to the design of the life-size LEGO Ferrari 296 GTS model.