Imvizar transforms smartphones and tablets into immersive, spatial storytelling experiences. Visitors simply hold up their devices to see augmented reality (AR) come to life at attractions, making the guest journey highly engaging and interactive. Whether it’s walking through historical moments or exploring art installations, Imvizar brings places and spaces to life with dynamic, life-sized experiences.
Similar to how Netflix reshaped media consumption, Imvizar removes the need for multiple apps, allowing visitors to explore and engage with AR content seamlessly, all in one place.
To support this vision, Imvizar is developing Lureo, an innovative no-code tool that will make AR creation accessible to all attractions, not just larger institutions. Traditionally, AR has been expensive and time-consuming to produce. Lureo changes this by lowering both the cost and complexity, enabling attractions to afford high-quality, dynamic AR content. This makes it easier for attractions to refresh and update their digital offerings, keeping experiences engaging and relevant.
Key Features
One App for All AR Experiences: Imvizar brings AR experiences from different attractions together in a single platform. Visitors no longer need to download multiple apps for different locations; they can access a wide range of immersive experiences, from historical landmarks to interactive art, all through one app.
Empowering Attractions with Lureo: The upcoming spatial storytelling tool, Lureo, will allow attractions to access and manage AR content more affordably. It lowers the barriers to entry, making AR technology available to institutions of all sizes.
Scalable, Inclusive, and User-Friendly: Imvizar is designed to work in all environments, whether urban or rural, indoor or outdoor. It functions offline, supports multiple languages, and offers an intuitive interface, ensuring accessibility for all visitors.
Key Benefits
Location-Based AR: Imvizar uses cutting-edge augmented reality technology to create immersive, location-specific experiences. Guests interact with stories tied to the place they are visiting, making the journey memorable and deeply connected to their surroundings.
Life-Sized, Walkable Experiences: Unlike other platforms that offer smaller or static AR, Imvizar provides life-sized, walkable experiences. Visitors can physically move around and interact with characters and environments, creating a fully immersive adventure.
Rich Storytelling: Imvizar is driven by strong narrative design, ensuring each attraction features a well-crafted story, blending historical, cultural, or artistic elements to enrich the guest experience.
Simple and Intuitive Interface: The platform is easy to use, allowing guests to explore AR experiences without complicated instructions or equipment. It’s a seamless, engaging experience from start to finish.
Unified Guest Experience: Imvizar combines audio guides, walking trails, and AR into one unified platform, making it convenient for users while providing a comprehensive solution for operators.
Visitors love the platform’s ease of use and immersive nature, while operators benefit from real-time analytics that track engagement and help optimise experiences. Imvizar replaces outdated tours and static displays with dynamic, interactive AR storytelling, making it the go-to tool for attractions looking to enhance visitor engagement.
With over 80 AR experiences live in 8 countries, Imvizar has already demonstrated its ability to enhance visitor engagement on a global scale. The Imvizar app is already reshaping how AR is delivered and experienced, and with the upcoming launch of Lureo, attractions will gain access to immersive experiences at a more affordable rate, setting a new standard for visitor engagement at attractions worldwide.
The Imvizar app is available to download now on the Apple App Store and Google Play Store.