Recognizing the potential of artificial intelligence (AI), Mad Systems harnessed its power to create Alice®, an AI-driven virtual docent solution that reimagines how visitors engage and interact with exhibits, that uses a unique approach to avoid well-published issues with AI such as hallucinations by using a Body Of Knowledge and using a solid fence around that information to ensure that the AI does not make up its own stories.
Designed to craft unique, immersive experiences, Alice® is powered by the versatile QuickSilver® system, enabling it to deliver content that is meticulously curated to match each visitor’s preferences. Imagine a visit to a Natural History Museum where Alice® tailors the experience based on your preferences—whether it’s age, language, interest level, or even the tone of the content. For instance, a student who prefers content in Spanish and has a low interest in history might find themselves more engaged if Homer Simpson is narrating the story: the educational content remains the same, all that changes is the presentation.
The true innovation of Alice® lies in its creative use of AI. Alice® doesn’t just deliver pre-set content; it dynamically assembles exhibit narratives from a carefully curated body of knowledge, ensuring accuracy and offering a personalized touch. This approach ensures that visitors receive reliable information, all while enjoying a uniquely tailored experience that feels both relevant and engaging.
Alice® stands out for its unparalleled flexibility in how it delivers content. Whether through facial recognition, a visitor’s personal smart device using a QR code or NFC tag, or an RFID-enabled keepsake provided by the venue, Alice® adapts to various outputs, making the experience as seamless as it is personalized.
As a transformative experiential and creative technology, Alice® goes beyond merely presenting information. It empowers venues to offer more meaningful, accessible, and immersive experiences. With recent enhancements in multilingual support, Alice® is expanding its reach, ensuring that personalized experiences are accessible to a broader audience.
In essence, Alice® isn’t just a media delivery mechanism—it is a pioneering technology that redefines how we approach visitor engagement, appealing to the concept of IDEA (inclusivity, diversity, equality and accessibility). With its creative application of AI and a strong focus on personalization, Alice® is setting new standards in experiential technologies, shaping the future of how we experience educational and entertainment spaces.