GAME ON! is an AI-powered, personalized experience that inserts fans directly into the Hall of Fame’s exhibits. Upon entry, guests step up to a kiosk for a series of photos while answering questions about their favorite team, biggest rival, and their dream position they’d take on the field.
The patented technology leverages this information to tailor each experience, spanning 14 fan-specific AI touchpoints throughout the Hall. Guests will see their likeness, preferences and personality through curated images and video with customized captions.
The touchpoints include:
The Super Fan: Guests are transported to a college football stadium where they find themselves cheering in the stands and wearing their favorite team’s colors. Simultaneously, they can read about their own game day rituals.
The Weight Room: This existing exhibit is being enhanced by GAME ON! AI so guests can both see themselves pumping iron and read about how they can reach maximum strength.
The Coaches: The existing coaches exhibit has been updated with a video called “The Greatest Coaches That Never Were,” where guests are shown as a fictitious historic college coach who inspired their team through some unusual methods.
The Champions & Contenders: Guests can pose with the Heisman and College Football Championship trophies, next to a display case featuring the real-life hardware.
The Field JumboTron: As guests enter the College Football Hall of Fame’s famous field to kick, pass and run, they’ll find a video of themselves as their favorite team’s most recent college recruit with a personalized voice-over playing on the field’s large LED screen.
This creative application of AI is revolutionizing the way guests interact with history and GAME ON! will inspire other museums, theme parks, theaters, and more to embrace the technology that puts visitors directly into the action. GAME ON! is the result of a ground-breaking, international collaboration between the College Football Hall of Fame, Georgia’s Creative Principals and New Zealand tech startup HyperCinema.
Partners
- Chick-fil-A College Football Hall of Fame, Kimberly Beaudin, CEO and President
- Chick-fil-A College Football Hall of Fame, Zachary Ericson, VP of Technology and Infrastructure
- Chick-fil-A College Football Hall of Fame, Yomand Brown, VP of Marketing, Communications and Sales
- Creative Principals, Geoff Thatcher, Executive Creative Director
- Creative Principals, Joel Thatcher, Creative Writer and Experience Designer
- The Producers Group, Bob Chambers, Executive Producer
- HyperCinema, Dr. Miles Gregory, Co-Founder and Creative Director
- HyperCinema, Gareth Hordyk, Co-Founder and Chief Technology Officer
- HyperCinema, Conrad Bright, Project Manager
- 3Stage Design, Emile Wolsky, Media Producer
- Forward Thinking Designs, Evan Hall, AV Integration and Programming
- Project Workshop, Brian Ashmead, Fabrication
Chick-fil-A National College Football Hall of Fame: Located in the heart of Atlanta’s sports, entertainment and tourism district, the Hall provides visitors with a highly immersive, interactive, and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the greatest players and coaches as role models for future generations and established its new home in Atlanta in 2014. The College Football Hall of Fame is a non-profit organization that provides a national platform for community outreach, education, and character development initiatives, and serves as a premier special event venue.
Creative Principals: An experience design firm delivering creative leadership for brand experiences, theme parks and museums around the world, Creative Principals provided the lead creative direction for this project.
About The Producers Group (TPG): TPG is a premier provider of attraction development consulting and turnkey production services for destination attractions worldwide. TPG acted as the attraction producer for the new experience.
HyperCinema: A New Zealand tech startup that has pioneered in-person AI-generated visitor entertainment experiences powered by their patented enterprise-grade HyperCinema technology. HyperCinema developed and engineered the AI software used for the experience.
3Stage Design: 3Stage Design marries strategic, creative and technical expertise to build immersive media experiences. They served as the lead media developers for this project.
Forward Thinking Designs: Forward Thinking Designs offers audiovisual (AV), lighting and show control system design and programming solutions, with expertise in the themed entertainment industry. They laid the groundwork of the programming and AV integration behind this project.
Project Workshop: Project Workshop is a specialty fabrication company based in Atlanta. They served as the lead fabricators behind the physical elements needed for this experience.