PEPPA PIG Park Günzburg takes Peppa’s world off the screen and brings it to life in an interactive and unique environment that not only focuses on physical interaction, but also on joyful learning and stimulation of children’s imagination. Located next to the LEGOLAND Deutschland Resort, this 1.6 hectare-sized park creates a unique destination where pre-schoolers can engage with Peppa and her friends in a setting individually tailored to their developmental needs.
What sets PEPPA PIG Park Günzburg apart is how it seamlessly integrates beloved elements of the Peppa Pig brand into every aspect of its design: It directly translates familiar TV experiences into real-world adventures – whether it is already on the pedestrian way to the park entrance through playing IP-themed music, in form of big attractions like Peppa’s Balloon Ride or small park decorative elements, e.g. an iconic Peppa Pig statue right behind the entrance. Moreover, Daddy Pig’s Roller Coaster with its iconic red car, specifically designed for young children, provides a first-time theme park rollercoaster experience that is both safe and thrilling. This is a unique offering tailored to bring theme park excitement to even the youngest visitors.
The park’s seven distinctive IP-themed playgrounds, such as Peppa Pig’s Treehouse and the Muddy Puddles Splash Pad, encourage physical interaction, inviting children to jump, climb, and explore in a way that mirrors their favourite Peppa Pig episodes. These playgrounds bring the series’ charm into a dynamic environment where children don’t just watch Peppa – they live her adventures themselves!
The park’s boundary-pushing approach extends beyond rides and playgrounds. Four Live Shows per day and several Meet & Greets with Peppa and her family on the show stage as well as engaging complementary Events like Peppa’s Dance Party where kids can sing and dance alongside Peppa to particularly produced dance songs, further deepen the brand immersion and connection that children can have with their favourite characters.
Innovation in the PEPPA PIG Park Günzburg is not just about creating a physical space, but about how that space fosters imagination, learning, and connection. In the world-exclusive LEGO DUPLO PEPPA PIG Play Zone, young guests can use LEGO DUPLO bricks to recreate scenes from the Peppa Pig series or invent their own adventures, encouraging hands-on creativity and cognitive development through play. This feature not only connects with Peppa Pig fans as it makes Peppa’s world accessible in entirely new ways, but also aligns seamlessly with Merlin’s vision of delivering joy and learning through themed attractions.
With its 1.6-hectare size, the PEPPA PIG Park Günzburg is designed for children aged 2 to 6, ensuring they can safely engage with all attractions, whether it’s their first rollercoaster ride or their first interactive Meet & Greet with Peppa herself. The careful design of all park elements, from washbasins adapted to the size of children to a pedal bike tour extended by a tricycle trail particularly tailored to smaller kids, adds to its accessibility and appeal for families seeking an all-encompassing, secure entertainment experience.
PEPPA PIG Park Günzburg pushes the boundaries of IP realization by offering a fully immersive, child-centric experience that extends the emotional and imaginative impact of the Peppa Pig brand beyond the screen. It creates a holistic connection to Peppa’s world, one that blends physical play, creative learning and interactive experiences in an innovative and exciting way.
Partners
- Hasbro / PEPPA PIG
- LEGO Group
Merlin worked in close partnership with the LEGO Group and Hasbro to bring PEPPA PIG to life for the first time in LEGO DUPLO form, to create a joined up play experience for little ones, giving children the confidence to treat every first step as a new adventure and confidently jump into all of life’s muddy puddles.