Produced, created, and designed by Primo Entertainment and Moment Factory, The Messi Experience is a ticketed touring attraction inspired by the life and career of soccer legend Lionel Messi.
Drawing on Moment Factory’s 20 years of expertise in crafting innovative multimedia experiences, this experience immerses guests in a storyworld where dynamic content, stage design, video projection, lighting effects, interactive media, and original music converge to recount pivotal moments in Messi’s life—from his childhood beginnings to his rise to global superstardom.
Physical games invite participants to learn Messi’s most celebrated skills, while a complementary mobile app enhances the journey with trivia games and an AR photobooth feature.
Representing the pinnacle of Moment Factory’s contributions to immersive storytelling, interactive technologies, and augmented gaming, The Messi Experience marks a new chapter in IP-driven attractions.
Prioritizing engagement, entertainment, and emotional connection, the experience offers a fresh take on the Messi brand, designed to captivate and inspire a broad audience—from die-hard fans to newcomers. By immersing and emotionally engaging visitors, the project aims to make them feel as though they are walking in Messi’s footsteps.
What sets this experience apart is its innovative use of multimedia and interactivity, featuring state-of-the-art technology such as 360-degree mapping, 3D visuals, and artificial intelligence. These elements allow fans to fully immerse themselves in Messi’s story, creating a personalized and emotional connection.
Visitors can relive Messi’s most memorable moments and feel the emotions that shaped his journey, including through personalized ”Messi Message” videos. The experience, through a narrative lens, covers Messi’s journey from his early years to his career triumphs, culminating in his 2022 World Cup victory.
It transports visitors into Messi’s world, allowing them to discover the man behind the legend.
Partners
- Produced, created and designed by Primo Entertainment and Moment Factory. Primo Entertainment is an entertainment industry leader in the United States and Latin America that works with the most important artists, as well as the most recognizable formats and exhibitions in the world. Headquartered in Miami, Primo has other offices in Central and South America.
All images (c) Moment Factory