The WWE has pioneered many developments in sports entertainment, yet it has never had a physical home base for fans—until now.
In 2024, everything changed with the unveiling of the WWE Experience KSA—a permanent, all-ages interactive experience that brings the excitement and energy of the WWE to fans with an unprecedented level of access.
The WWE Experience KSA spans an impressive 80,000 square feet. This indoor facility was built, integrated, designed, and programmed in less than six months. To achieve this ambitious timetable, innovative processes and techniques were developed to ensure efficient communication between designers, vendors, and stakeholders. The result is a seamless collaboration of many disciplines, creating an immersive spectacle that captures the essence of the WWE brand.
Outside, a large-scale digital billboard greets fans, showcasing custom content filmed directly with many top WWE Superstars—a mere teaser of the thrilling experience awaiting inside.
Once inside guests will encounter larger-than-life experiences, starting with The Superdome—a 360-degree special effects and LED media show centered around an authentic WWE ring. Here, guests are immersed in the high-octane world of WWE from the moment they enter.
Next, guests can Become a Superstar. This attraction allows visitors to walk in the footsteps of legends. Through a series of interactive stations, guests build their profile and persona, choose their music and Superstar name, and select their wardrobe. They then walk the ramp in a custom entrance, experiencing the pulse-pounding adrenaline of the moment as their lighting, music, and style choices come to life in a grand spectacle captured on screen.
The Hall of Immortals offers a deeper connection to the WWE legacy. The History of WrestleMania exhibit provides an up-close and emotional view of some of wrestling’s most significant milestones. It shares the perspectives of the Superstars, fans, and event creators who experienced these iconic moments. The exhibit is filled with priceless artefacts, many displayed publicly for the first time, bringing 40 years’ worth of WrestleMania memorabilia directly to Saudi audiences.
The Undertaker: Graveyard Escape is an intricately detailed, immersive escape-room-type experience that requires guests to work together to solve progressive challenges. In this fast-paced, 10-minute adventure, visitors bridge social connections, utilizing clues and puzzles to win the game. Featuring highly detailed scenery, a newly composed original musical score, and narration from the iconic Undertaker himself.
The Kingdom of Saudi Arabia is one of the world’s fastest-growing experiential markets and the second-largest market for WWE globally. Since its opening, the WWE Experience has provided fans with a dedicated home base to celebrate the Superstars, storylines, and history that make WWE one of the greatest sports entertainment brands in the world.
With a focus on innovative engagements, a leading-edge creative process, and an impressively fast timeline from conception to completion, the WWE Experience KSA sets a new standard for themed entertainment projects both in the Middle East region and worldwide. Experience the thrill, the excitement, and the legacy of WWE like never before.
All images Copyright TAIT.