About the awards

Welcome to the blooloop Innovation Awards – our annual celebration of creativity and forward-thinking in the visitor attractions industry. These awards highlight the most innovative attractions, technologies, products, and experiences shaping the future of the sector.

Now in its fourth year, we’re proud to once again partner with our friends at AREA15, the revolutionary entertainment destination in Las Vegas, Nevada.

Our esteemed judging panel—comprised of more than 50 respected experts and leaders from global attractions—faced the challenging task of selecting the winners from such an exceptional lineup.

We invite you to explore all the entries here, where you’ll discover a stunning array of ideas and innovations from around the world. The diversity and quality of submissions this year have truly impressed our judges and underscored the extraordinary creativity within our industry.

A heartfelt thank you goes out to everyone who entered and to our judges for their time and dedication. The visitor attractions industry is as vibrant and resilient as ever, and it’s truly inspiring to witness the passion, ingenuity, and innovation driving it forward.

 

Awards organiser

Blooloop

The awards are hosted by blooloop.com, the world’s most read website for visitor attractions professionals.

Presented with

area15

Located minutes from the Las Vegas Strip, AREA15 is the world’s first purpose-built immersive entertainment district, offering unforgettable experiences for guests of all ages.

Since opening in 2020, AREA15 has captivated over 13 million visitors with cutting-edge attractions, interactive art installations, live events, and unique dining options.

Winston Fisher headshot

At AREA15, pushing the boundaries of innovation drives our mission to redefine immersive entertainment. Partnering with blooloop for the annual Innovation Awards lets us honour and celebrate the forward-thinking, creative visionaries shaping the future of experiential entertainment and inspiring us every day

Winston Fisher CEO, AREA15

2024 winners

The winners of the blooloop Innovation Awards 2024 were revealed during the blooloop Festival of Innovation, 15-16th January 2025.

Thanks to everybody who entered and to all our judges and readers for making the awards and the Festival of Innovation such a success each year.

Best in Show was awarded to WDI Bipedal Robotic Character Design and Control.
The Public Vote was won by 360, An Extraordinary Experience.

Congratulations to all of our winners.

Categories

The judges

  • Tom Acomb

    Tom
    Acomb

    Role
    Chief Creative Officer
    Company
    AOA
  • MICHAEL AIELLO headshot

    Michael
    Aiello

    Role
    Senior Director - Entertainment Creative Development
    Company
    Universal Destinations and Experiences
  • Steve Alcorn

    Steve
    Alcorn

    Role
    CEO
    Company
    Alcorn McBride Inc.
  • Al Yaqdhan bin Abdullah al Harthi

    Eng. Al Yaqdhan bin Abdullah
    Al Harthi

    Role
    Director General
    Company
    Oman Across Ages Museum
  • Guillaume Allaire headshot

    Guillaume
    Allaire

    Role
    Executive producer
    Company
    Puy du Fou Films
  • Headshot - Xiao Bao

    Xiao
    Bao

    Role
    On Board of Directors
    Company
    Themed Entertainment Association Asia Pacific Division
  • Kimberly
    Beneville

    Role
    Co-Founder
    Company
    Beneville Studios
  • Sam Bompas headshot

    Sam
    Bompas

    Role
    Director
    Company
    Bompas & Parr
  • Jenefer Brown Headshot

    Jenefer
    Brown

    Role
    Executive Vice President and Head of Lionsgate Global Products & Experiences
    Company
    Lionsgate
  • John Burton headshot

    John
    Burton

    Role
    Senior Creative Lead
    Company
    Merlin Entertainments
  • Anthony Chong headshot

    Anthony
    Chong

    Role
    Group Managing Director
    Company
    Kingsmen Exhibits Pte Ltd and Executive Director of Kingsmen Creatives Ltd
  • Dolf DeJong Headshot

    Dolf
    DeJong

    Role
    President & CEO
    Company
    Toronto Zoo
  • Wouter Dekkers headshot

    Wouter
    Dekkers

    Role
    CEO
    Company
    Momentum Leisure
  • Philipp Edelmann

    Philipp
    Edelmann

    Role
    Head of Production
    Company
    Netflix Live Experiences
  • Winston Fisher headshot

    Winston
    Fisher

    Role
    CEO
    Company
    AREA15
  • Jeffrey Godsick

    Jeffrey
    Godsick

    Role
    Executive Vice President, Global Partnerships and Brand Strategy and Head of Location Based Entertainment
    Company
    Sony Pictures Entertainment Motion Picture Group
  • Chris-Grap Headshot

    Chris
    Grap

    Role
    Vice President of Experiential Entertainment
    Company
    Mall of America
  • Joe Graziano

    Joe
    Graziano

    Role
    Director of Sales, EMEA, Entertainment Division
    Company
    Christie
  • Joe Herrington

    Joe
    Herrington

    Role
    Audio Media Designer
    Company
    Walt Disney Imagineering
  • craig inglis

    Craig
    Inglis

    Role
    Chief Marketing Officer
    Company
    Merlin Entertainments
  • Jasmin Jodry

    Jasmin
    Jodry

    Role
    Immersive Creative Director
  • Les Johnson

    Les
    Johnson

    Role
    Founder and Chair
    Company
    National Windrush Museum
  • Vince Kadlubek,

    Vince
    Kadlubek

    Role
    Founder & Director
    Company
    Meow Wolf
  • Asa Kalama Head Shot

    Asa
    Kalama

    Role
    VP, Executive - Creative & Interactive Experiences
    Company
    Walt Disney Imagineering
  • Eddie Kemsley

    Eddie
    Kemsley

    Role
    CEO
    Company
    Dreamland
  • Margaret Kerrison

    Margaret
    Kerrison

    Role
    Founder/Owner
    Company
    MCK Creative LLC
  • June Ko

    June
    Ko

    Role
    Executive Director
    Company
    InfoComm Asia
  • Michael Kreft von Byern

    Michael
    Kreft von Byern

    Role
    Director
    Company
    Rulantica
  • Bart Kresa headshot

    Bart
    Kresa

    Role
    Founder
    Company
    BARTKRESA design
  • Nick Laister

    Nick
    Laister

    Role
    Director
    Company
    Fairytale Farm
  • Chris Lange

    Chris
    Lange

    Role
    Chief Creative Officer & Owner
    Company
    Creative Studio Berlin
  • Damien-Latham-SEVEN

    Damien
    Latham

    Role
    Chief Attractions Officer
    Company
    SEVEN
  • Tom-Lionetti-Maguire-headshot

    Tom
    Lionetti-Maguire

    Role
    Founder and Creator
    Company
    Little Lion Entertainment / The Games Arenas
  • Mark Locker Headshot

    Mark
    Locker

    Role
    Founder & CEO
    Company
    Attractions.io
  • Hakon Lund

    Håkon
    Lund

    Role
    Owner
    Company
    Lund Gruppen
  • Alan
    Mahony

    Role
    Chief Operations Officer - Entertainment
    Company
    Keyestone Group
  • Amanda Mayne

    Amanda
    Mayne

    Role
    Head of Partnerships: International Touring Exhibitions
    Company
    British Museum
  • Erica McCay

    Erica
    McCay

    Role
    Executive Creative Director
    Company
    Valtech Themed Entertainment Studio
  • Steven Mifsud headshot

    Steven
    Mifsud

    Role
    Founder and Director
    Company
    Direct Access
  • Tim Morrow

    Tim
    Morrow

    Role
    President & CEO
    Company
    San Antonio Zoo
  • PATRICK O'MAHONY

    Patrick
    O'Mahony

    Role
    Creative Director and Founder
    Company
    NEWSUBSTANCE
  • tomoe okiyama

    Tomoe
    Okiyama

    Role
    Creative Director and Producer
    Company
    Katana Inc
  • Judith Owens

    Judith
    Owens

    Role
    Chief Executive
    Company
    TBL International Ltd
  • Jeff-Parker

    Jeff
    Parker

    Role
    Creative Lead, R&D
    Company
    Merlin Entertainments
  • Meg Parker

    Meg
    Parker

    Role
    Chief Marketing & Communications Officer
    Company
    AREA15
  • Frederica Swallow

    Frederica
    Peters

    Role
    Regional Manager EMEA for Live Events and Location Based Entertainment
    Company
    Mattel
  • Pauline Ravry headshot

    Pauline
    Ravry

    Role
    Project Manager
    Company
    Futuroscope
  • Efteling - Kees Rijnen

    Kees
    Rijnen

    Role
    Strategist
    Company
    Efteling
  • Jim Shumway

    Jim
    Shumway

    Role
    VP Project Delivery
    Company
    TAIT
  • Linda Spurdle headshot

    Linda
    Spurdle

    Role
    Museum Consultant
  • Sarah Sutton

    Sarah
    Sutton

    Role
    CEO
    Company
    Environment & Culture Partners
  • Steve Tatham

    Steve
    Tatham

    Role
    Executive Creative Director
    Company
    Universal Creative
  • Jon Tozer headshot

    Jon
    Tozer

    Role
    Vice President of Global Delivery
    Company
    Holovis
  • Christine Wacker

    Christine
    Wacker

    Role
    Head of Experiences
    Company
    Formula 1
  • Megan Wastell headshot

    Megan
    Wastell

    Role
    Senior Vice President, Global Creative
    Company
    Merlin Entertainments
  • Ben Wilson headshot

    Ben
    Wilson

    Role
    Head of Architecture & Concept Design
    Company
    MSC Cruises
  • Judith Zissman headshot

    Judith
    Zissman

    Role
    Executive Creative Director
    Company
    Blue Telescope

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