1st place
The Messi Experience Moment Factory and Primo Entertainment
An immersive multi-room journey connects guests with soccer star Lionel Messi like never before.
Brand Realisation
About this category
Innovative ways to bring to life a well-known IP to engage and immerse visitors.
Category sponsor
Kingsmen Xperience Inc
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Overall winner
Runners up
2nd place
The Paddington Bear Experience The Path Entertainment Group
Iconic moments from the film have been lovingly recreated with sound effects, olfactory experiences such as the Peruvian orange baking smells used in the Brown’s kitchen.
3rd place
The WWE Experience KSA WWE, TAIT
For over half a century, the WWE has defined the world of sports entertainment. It has captivated audiences around the globe, creating legendary stories and unforgettable moments.
Other entrants
Alice & the Queen of Hearts: Back to Wonderland Disneyland Paris
Disney California Adventure- Pixar Fest Disneyland Resort
LEGOLAND® Florida Resort – LEGO® Ferrari Build & Race Merlin Entertainments
Musée Atelier Audemars Piguet ATELIER BRÜCKNER
PEPPA PIG Park Günzburg (@ LEGOLAND® Deutschland Resort) Merlin Entertainments
Walkthrough PUBG Battlegrounds World Agent Triotech
The Messi Experience Moment Factory and Primo Entertainment
The NutQuacker – Warner Bros. World™ Yas Island, Abu Dhabi Miral Destinations
The USGA Experience & World Golf Hall of Fame Luci Creative
Tokyo Disneyland Pal-Palooza Tokyo Disneyland Resort
