Knoebels Amusement Resort prides itself on providing a traditional amusement park experience for the modern guest. The resort offers a refreshing escape from the hustle and bustle of everyday life, but with so much to offer, helping guests navigate the 50-acre site and make the most of its activities is a key priority for its guest services team.
By adopting Attractions.io’s guest experience platform in mid-2022, Knoebels Amusement Resort became one of the first theme parks to leverage Attractions.io’s new wayfinding features. This technology, delivered through the resort’s mobile app, enables guests to get GPS-enabled directions anywhere on site, thus eliminating friction and reducing the paper waste created by printing park maps and brochures.
Boasting the highest accuracy on the market, the days of guests at Knoebel’s amusement resort getting lost are behind them. With just a tap, guests can get directions to rides, eateries and more, even opting for accessible routes for strollers and wheelchair users if required. The new improvements also make it easier for guests to plan their itineraries. By orienting or tilting the map and zooming in on points of interest, guests can explore the park before they arrive, browse restaurants and premium experiences, and pack even more into their visit.
Unlike other digital mapping solutions, the new wayfinding capabilities are incorporated into Knoebel’s guest experience platform, meaning guests benefit from a single, intuitive interface that manages their entire guest journey – from consideration to the on-site experience and revisitation.
Integrating essential services like ticketing, point of sale and queue management systems, the Attractions.io solution provides guests at Knoebel’s with a personal concierge in their pocket, with the app components working together to enhance their experience. For example, guests can add shows to their itinerary using the day planning tool, then receive reminders via push notifications and even be sent directions at the ideal time for them to head over. Seamless!
This integrated approach takes guest journey planning to the next level. Rather than rely on passive signage and maps, operators can take charge of the guest experience, using Attractions.io’s technology to positively influence each step of the guest journey.
At the same time, operators can positively impact their local environment by drastically reducing the number of printed maps, brochures and tickets produced. Many of Attractions.io’s customers have reduced paper waste by as much as 95%, with Knoebels currently embarking on its own sustainable journey.
Knoebels amusement park’s guest experience platform has been incredibly well received by both guests and operators. The app influenced approximately 150,000 users during the summer season and they had an overwhelmingly positive response to the new mobile solution. The Knoebel’s app currently has an incredible app store rating of 4.9-stars, based on a total of 499 reviews.