About this category

Storytelling is the heartbeat of a successful visitor attraction. Innovators are finding new ways to express their vision, engaging guests with a compelling narrative theme or and immersive brand

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Overall winner

1st place

Wētā Workshop Unleashed: A Fantastical Film FX Experience Wētā Workshop LTD

We are thrilled to share with you our new immersive visitor attraction Wētā Workshop: Unleashed.

Runners up

2nd place

The Bureau Dama Dreams

The Bureau Immersive Experience features live actors, gameplay interactions, wow-effect props and wonderful set designs that reproduce perfectly the sets of the TV Show.

3rd place

projections on side of ancient building

Echoes of Uxmal Cocolab International

Echoes of Uxmal is an immersive night walk through the archaeological site of Uxmal.

Other entrants


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Reodor Felgen’s Hyperakselerator Simworx

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Journey to the West Christie

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AR Hybrid Quest BoldMove Nation

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Curatours Cooperative Innovations

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