About this category

Digital is revolutionising how visitors experience attractions. This evolution of interaction has accelerated as a result of Covid, with digital interactions becoming the norm. Digital innovations are not only improving the visitor journey by providing a layer of utility and convenience, they are also being used to add storytelling magic.

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Overall winner

1st place

Wallace & Gromit: The Big Fix Up Aardman

Bringing Wallace and Gromit to life in AR for the first time, Fictioneers partnered with Aardman for the release of ‘The Big Fix Up’.

Runners up

2nd place

Worldbuildr Software Suite Worldbuildr

The Worldbuildr Software Suite is a first-of-its-kind virtual production tool, built specifically to be used by all stakeholders in any given LBE project as its design progresses from concept to creation.

3rd place


Welcome to LEGO Mythica. A parallel world that exists where LEGO creatures come to life. Every time a child takes care building a LEGO creature – no matter how big or small – unbeknown to them that creature comes to life in a parallel world.

Other entrants

AR Hybrid Quest BoldMove Nation

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Chaperone Dapper Labs Ltd

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Vantage Vantage Technology

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Dyreparken – The World’s Most Digitalised Theme Park Powered by Yonoton

More about this project Guest Experience Platform

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The Personal ZERO QUEUE Digital Journey The Experience Ticket.Com

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Omnico Commerce: A Single Transaction and Engagement Platform Omnico Group

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Convious AI-powered e-commerce platform Convious

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