Immersive Experience

About this category

Projects that immerse visitors in another world using innovative techniques – we’re looking for something we’ve not seen before.

Category sponsor

spree interactive logo

SPREE Interactive

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Overall winner

1st place

SUMMIT One Vanderbilt Affinity at Night, a chapter of AIR

Summit One Vanderbilt Electrosonic

Summit One Vanderbilt is an immersive, multi-sensory 65,000 square-foot observation deck experience sitting 91 stories up in the heart of Manhattan.

Runners up

2nd place

the gunpowder plot layered reality

The Gunpowder Plot Layered Reality

In the vaults at the Tower of London, The Gunpowder Plot Immersive Experience, a co-production between Layered Reality and Historic Royal Palaces, immerses audiences in history’s most daring conspiracy.

3rd place

Grand Magic Hotel moment factory

Grand Magic Hotel Moment Factory

Multimedia studio Moment Factory collaborated with global investment manager Schroders to reinvent one of its newly acquired hotels, helping to provide the establishment with a brand new identity and transform its hall into an innovative immersive storyworld that elevates guest experience.

Other entrants

Frameless Frameless

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Lands of the americas tour Hubblo

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Le Klub Extraordinaire neodigital

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Meow Wolf Meow Wolf

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MONET: A Journey through Seasons at Changi ARTiSTORY

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QUAKE Lisbon Earthquake Experience Jora Vision Europe B.V.

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Ray-Ban Stories Sensorium at Coachella VTProDesign

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Spatial Holodeck Spatial

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Stranger Things: The Experience Netflix

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The Queen’s Ball: A Bridgerton Experience Netflix

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Puttery Greenspan Projects Ltd

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Wake The Tiger Wake The Tiger

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